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鸡尾酒调制与创作

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发表于 2006-12-12 04:10:53 | 显示全部楼层 |阅读模式
<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><a name="调制与创作"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">调制与创作</span></a><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">1</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">、装饰规律<span lang="EN-US">:<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">(<span lang="EN-US">1</span>)按照鸡尾酒原味选择相协调的装饰物<span lang="EN-US">:</span>酒品与香气相吻合<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 29.95pt; TEXT-INDENT: -6pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: -.5; mso-line-height-rule: exactly; mso-para-margin-left: 2.28gd;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">(<span lang="EN-US">2</span>)保持传统习惯<span lang="EN-US">,</span>搭配固定装饰物<span lang="EN-US">,</span>传统标准鸡尾酒<span lang="EN-US">.</span>如马天尼的装饰<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">(<span lang="EN-US">3</span>)色泽搭配、表情达意<span lang="EN-US">:</span>如红粉佳人用红樱桃装饰<span lang="EN-US">,</span>红色表示高兴<span lang="EN-US">,</span>黄色表示明朗、欢快;蓝色是抑郁、悲哀;绿色平静、稳定<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 29.95pt; TEXT-INDENT: -6pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: -.5; mso-line-height-rule: exactly; mso-para-margin-left: 2.28gd;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">(<span lang="EN-US">4</span>)象征性的造型突出主题<span lang="EN-US">:</span>如日出、马颈<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">(<span lang="EN-US">5</span>)切忌画蛇添足<span lang="EN-US">:</span>不是每杯都需要装饰<span lang="EN-US">:A</span>、表面有浓乳的酒品<span lang="EN-US">.B</span>、彩虹酒<span lang="EN-US">:</span>本身已是最好的装饰<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 29.95pt; TEXT-INDENT: -6pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: -.5; mso-line-height-rule: exactly; mso-para-margin-left: 2.28gd;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">2</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">、鸡尾酒的创作<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 29.95pt; TEXT-INDENT: -6pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: -.5; mso-line-height-rule: exactly; mso-para-margin-left: 2.28gd;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">【<span lang="EN-US">1</span>】创作原则<span lang="EN-US">:</span>如果要成为商品销售<span lang="EN-US">,</span>就必须适应市场需要<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">(<span lang="EN-US">1</span>)新颖性<span lang="EN-US">:</span>在已流传的酒谱中没有记载<span lang="EN-US">,</span>使人耳目一新<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">(<span lang="EN-US">2</span>)易于推广<span lang="EN-US">:A</span>、先满足消费者的口味<span lang="EN-US">,</span>了解消费者的需求。<span lang="EN-US">B</span>、其次考虑到成本<span lang="EN-US">,</span>成本高低直接影响到酒品的价格<span lang="EN-US">,</span>从而影响推广度<span lang="EN-US">,</span>所应选择价廉物美的基酒来调配<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">C</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">、配方简洁<span lang="EN-US">:</span>是易于推广的另一因素<span lang="EN-US">,</span>世界流行的大部分都是配方简洁<span lang="EN-US">,</span>易于调制<span lang="EN-US">,</span>一般每款鸡尾酒的主要原料控制在<span lang="EN-US">5</span>种或<span lang="EN-US">5</span>种以内。如<span lang="EN-US">:</span>新加坡司令被简化<span lang="EN-US">.(</span>当初有十几种原料<span lang="EN-US">)<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">D</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">、遵循基本调制法则<span lang="EN-US">,</span>并有所创新<span lang="EN-US">:</span>国际调酒师协会对自创酒的规定采用摇和法<span lang="EN-US">,</span>也可用两种以上的调制方法。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">(<span lang="EN-US">3</span>)色彩鲜艳、独特<span lang="EN-US">:</span>色彩是表现鸡尾酒魅力的重要因素之一<span lang="EN-US">,</span>可以通过色彩来吸引消费者和提高鸡尾酒的自身价值。出现最多的是红、蓝、绿及少量黄色。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">(<span lang="EN-US">4</span>)口味卓绝<span lang="EN-US">:</span>能否流行的重要标志是口味协调<span lang="EN-US">,</span>颜色可怪异、别致<span lang="EN-US">,</span>但口味必须卓绝<span lang="EN-US">,</span>不要掩盖基酒的味道<span lang="EN-US">.</span>且酸味和甜味要平衡<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">【<span lang="EN-US">2</span>】创作要素<span lang="EN-US">:<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 77.25pt; TEXT-INDENT: -53.25pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list 77.25pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 新宋体;"><span style="mso-list: Ignore;">(1)<span style="FONT: 7pt 'Times New Roman';">                </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">目的<span lang="EN-US">:</span>一般包含两种目的<span lang="EN-US">:</span>自我感情的宣泄和刺激消费这两种。后者要善于发现消费者潜在的需求<span lang="EN-US">,</span>多观察<span lang="EN-US">,</span>如女孩子的衣服很漂亮不如调一杯与她相称的鸡尾酒吧!<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 77.25pt; TEXT-INDENT: -53.25pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list 77.25pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 新宋体;"><span style="mso-list: Ignore;">(2)<span style="FONT: 7pt 'Times New Roman';">                </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">创意<span lang="EN-US">:</span>是根据需要形成的设计理念。创作者要善于思考<span lang="EN-US">,</span>观察身边的小事<span lang="EN-US">,</span>发挥你的想象力<span lang="EN-US">,</span>不短创新。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 77.25pt; TEXT-INDENT: -53.25pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list 77.25pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 新宋体;"><span style="mso-list: Ignore;">(3)<span style="FONT: 7pt 'Times New Roman';">                </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">创造的联想<span lang="EN-US">:</span>每一杯鸡尾酒都有她的含义<span lang="EN-US">,</span>如饮用玛格利特鸡尾酒时<span lang="EN-US">,</span>想起了情人等等。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 77.25pt; TEXT-INDENT: -53.25pt; LINE-HEIGHT: 14pt; TEXT-ALIGN: left; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list 77.25pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 新宋体;"><span style="mso-list: Ignore;">(4)<span style="FONT: 7pt 'Times New Roman';">                </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 新宋体; mso-bidi-font-family: 宋体;">个性与特点<span lang="EN-US">:</span>要突出个性和特点<span lang="EN-US">,</span>如蓝色夏威夷特大号的<span lang="EN-US">,</span>让人感觉真的到了那里。<span lang="EN-US"><p></p></span></span></p>[upload=jpg]UploadFile/2006-12/2006121120104968301.jpg[/upload]<br/>

鸡尾酒调制与创作

鸡尾酒调制与创作
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